Cutting Through the Noise: Marketing Masterclass for Global Change

Cutting Through the Noise: Marketing Masterclass for Global Change

Thursday, July 18
Doors Opens at 8:30 a.m.
Event Time 9:00 a.m. - 3:00 p.m.
Utah Cultural Celebration Center
1355 W 3100 S, West Valley City
Cost: Free & open to the public; lunch included


Join Utah Global Diplomacy for the Cutting Through the Noise Symposium: A Marketing Masterclass for Global Change.

Are you tired of your impactful initiatives getting lost in the digital din? Do you feel like your message for change isn't reaching the right ears? Join us for a transformative experience designed for nonprofits, social entrepreneurs, students, and all passionate individuals striving for global change.

In today's bustling world, standing out and making a real impact can feel like an uphill battle. At the Cutting Through the Noise Symposium, we're bringing together experts, visionaries, and changemakers to share invaluable insights, strategies, and tools to help you amplify your message and create meaningful change. 


Agenda & Guest Speakers

8:30 Doors open

9:00 - 10:00 Marketing Innovations: A New Era for Nonprofits

Now is the perfect time for nonprofits to embrace innovative marketing strategies that can amplify their impact and drive meaningful change. In this session, learn how to harness the latest marketing trends and technologies to elevate your nonprofit's mission. Discover how to craft compelling stories, engage supporters through digital platforms, and utilize data-driven approaches to maximize your outreach and fundraising efforts.

Join Mohan Sudabattula as he shares Project Embrace's tools, tricks, success stories, and practical insights to help your organization stand out and make a lasting difference in the world.

10:00 Break

10:15 - 11:45 Case Studies of Creative Marketing Methods

Explore groundbreaking marketing strategies that have driven change in this insightful panel discussion. Each of our experts will share case studies, insights, and actionable takeaways to elevate your marketing efforts and make a significant impact. 

      • Emily McCormick will discuss how The Policy Project has used branding to draw community attention to their different campaigns.
      • Kelly Cannon will discuss how the Salt Lake Tribune identifies its target audience.
      • Tim Cooley will discuss the use of AI and technology to amplify organizations, platforms, and voices.

11:45 Lunch break

12:15 - 1:00 Lunch Keynote - Finding Your Voice & Telling Your Story

Crafting a compelling narrative for your nonprofit involves understanding your audience, identifying your core message, and showcasing the real impact of your work through storytelling. By weaving together personal anecdotes, powerful statistics, and visual elements, your nonprofit can engage your audience emotionally and inspire action. Effective storytelling isn't just about sharing facts—it's about connecting with people on a deeper level and inviting them to be part of your mission. Whether it's through testimonials, videos, or interactive campaigns, Andrew Winston of Nomolos Creative will discuss that the key is authentic communication.

Featuring speaker Andrew Winston

1:00 - 1:45 Content Creation Using Your Phone

In this dynamic session, discover the power of your smartphone as a versatile marketing tool. Learn from Jeremy Harmon how to leverage mobile technology to create engaging content, manage social media campaigns, and connect with your audience on the go. From photography and video production to real-time analytics and app-based marketing strategies, uncover the tips and tricks that can turn your phone into a marketing powerhouse. Transform your mobile device into a key asset for driving brand awareness and achieving your marketing goals.

1:45 Break

2:00 - 2:45 A Walk in Your Audience’s Shoes: Getting People at Your Event From Start to Finish

The marketing to get people at your event starts before they even know you exist. Public relations expert Kathleen Sykes will cover everything from refining your vision to marketing tools for successful communication to following up after the event. You’ll leave knowing how to develop an event marketing plan that gets attendees back repeatedly. 

2:45 - 3:00 Closing Remarks

Speaker: Andrew Winston

andrewred 07_Utah Global DiplomacyAndrew Winston, Founder & CEO, Nomolos Creative

Andrew Winston is a dynamic CEO and visionary with a passion for empowering companies to articulate their narratives in innovative ways. Hailing from Utah, Andrew's journey in the creative realm spans over 15 years, evolving from a deep-seated appreciation for the arts to a fervent embrace of the digital landscape. He thrives on leveraging his expertise to guide businesses in effectively communicating their brand stories.

Andrew's commitment to family and community shines through in everything he does. He cherishes his roots in Utah and finds joy in the company of his loved ones. As a dedicated father, Andrew takes pride in his role as a parent to two wonderful children, instilling in them the values of creativity, integrity, and empathy. With his blend of creativity, leadership, and genuine care for others, Andrew Winston continues to make a lasting impact in both the professional and personal spheres of his life.

Speaker: Emily McCormick

Emily McCormickEmily Bell McCormick, Founder & President, The Policy Project
Emily Bell McCormick is founder and president of The Policy Project. Prior to her venture into the world of policy, Emily founded and sold a clothing company (Shabby Apple), was an editor and occasional host of Utah's NBC morning show, KSL Studio 5, and worked as a communication strategy consultant in a myriad of industries including policy, NGOs, REITs, tech, and fashion. Emily has a master's degree in communication from The Ohio State University and a bachelor's degree in broadcast journalism from Brigham Young University. When she's not campaigning for a new idea, she is spending time with her five wild kids or attempting to sneak in some brownies and a walk in a beautiful neighborhood.



Speaker: Jeremy Harmon

Jeremey Harmon_Utah Global DiplomacyJeremy Harmon is Utah Global Diplomacy's Chief Operations Officer. Prior to this, he spent more than 20 years in journalism, where for many years, he led teams of visual storytellers. Most recently, he was Director of Photography and Visuals for The Tennessean in Nashville, Tenn., and USA Today’s multi-state South Region. He also led the photography team at The Salt Lake Tribune for more than a decade and at The Daily Herald in Provo, Utah, before that. He is a past president of Associated Press Photo Managers, where he organized and led training opportunities for photo editors in North America. His extensive leadership experience will be an asset to Utah Global Diplomacy as the organization looks to grow to meet the challenges of an ever more complicated world. In addition to his journalism work, Harmon has volunteered extensively in Salt Lake City’s unhoused community. When not working, he can be found hanging out with his daughters, collecting records, or indulging in all things Star Wars.


Speaker: Kathleen Sykes

Kathleen SykesKathleen Sykes, Freelance Contractor
From vision to execution, Kathleen Sykes gets people from their houses to yours. She is an arts events marketer who has worked with brands like Chronicle Books and has over seven years of experience working for cultural and intellectual organizations. She’s an avid seamstress, fashion history nerd, and former bunhead. She speaks fluent (albeit rusty) Spanish and lives in Salt Lake City with her corgi, Jefferson.



Speaker: Kelly Cannon

Kelly Cannon_Utah Global DiplomacyKelly Cannon is the Community Engagement Editor at The Salt Lake Tribune. She's worked in journalism for the past 12 years, seven of which have been at the Tribune. Her work currently focuses on how the Tribune authentically engages with the communities it reports on. She also is the primary video producer on the Tribune's TikTok. She earned her graduate degree in English literature from Utah Valley University and is currently a graduate student at Gonzaga University pursuing a Master's of Theology. 



Speaker: Mohan Sudabattula

MohanSHS_Utah Global DiplomacyMohan Sudabattula is the Founder and CEO of Project Embrace, a healthcare nonprofit that brokers medical supplies and is dedicated to increasing access to healthcare services and technology for all. Project Embrace has a rich and successful history working with low-resource and disenfranchised communities such as, but not limited to, the unsheltered, undocumented patients, refugees, at-risk women and children, Indigenous and native communities, veterans, and the severely impoverished. As a healthcare entrepreneur, his work has been published and celebrated across numerous professional and academic stages, such as our local state legislature, the University of Utah School of Medicine, Johns Hopkins Medical School, Stanford School of Medicine, Stanford Law School, the University of Oxford, the United Nations, and the TED stage. His business acumen and drive for social impact earned him a recent spot as one of Utah Business’ “20 in their 20’s”.  More recently, Mohan was invited to be a Maker Fellow, sharing in a selective cohort of the world’s top Founders with members from Forbes 30 Under 30, Y Combinator, a16z, Sequoia Capital, the Founder’s Fund, and the Thiel Fellowship.

Speaker: Tim Cooley

Tim Cooley, Director of Entrepreneurship, Governor's Office of Economic Opportunity

Tim CooleyTim Cooley the Director of Entrepreneurship for the Governor’s Office of Economic Opportunity and Startup State Initiative. He is also the author of the #1 best-selling book on raising capital, The Pitch Deck Book: How To Present Your Business And Secure Investors. He is the former Executive Director for Park City Angels and consulted for Fortune 5 companies as well as 100s of early-stage companies in marketing, sales, product development, fundraising, and operations. 



Sponsors & Partners

Utah Nonprofits logo




Price family foundation_Utah Global Diplomacy

ZAP_Utah Global Diplomacy

WACA logo_Utah Global Diplomacy




Upcoming Symposium

Thursday, September 26 Women's Role in Bridging Religious Divides
Saturday, November 11 Global Changemakers

Event Information

Event Date Jul 18, 2024 8:30 am
Event End Date Jul 18, 2024 3:00 pm
Individual Price Free & open to the public
Location Utah Cultural Celebration Center, 1355 W 3100 S West Valley City
Categories World Affairs Symposium Series

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